In this presentation, M&T Bank’s Chief Marketing Officer, Francesco Lagutaine will discuss the importance of going beyond the surface-level impressions and becoming an integral part of a community's rituals. The focus will be on the difference between merely forming partnerships and actively participating in these rituals to deepen the loyalty of the community towards a brand or organization.
Through various examples, Lagutaine will demonstrate how successful participation in community rituals can build stronger connections with the audience, leading to increased brand loyalty and trust. The presentation will highlight the key strategies for forming partnerships that enable active participation in these rituals, such as understanding the cultural significance of the event and tailoring marketing efforts accordingly.
Attendees will learn how to identify and leverage opportunities to participate in community rituals in a genuine and meaningful way, while also respecting the culture and traditions of the community. By doing so, organizations can forge long-lasting relationships with their stakeholders and create a more engaged and loyal customer base.
Overall, this presentation will provide valuable insights for marketers and businesses looking to establish a deeper connection with their audience and create a more authentic brand experience.

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End to end service tools, biometrically secure purchases and card management access are all now necessary features to maintain a competitive edge. 2023 will see mobile apps shift to CRM platforms and smart digital assistants. Diversifying your digital offering in favour of growth over short term revenue gain, encompasses a customer first omnichannel approach, fit for the decade ahead.

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