Elevating the role of marketing in the business requires marketers to evolve their talent models in line with some familiar yet demanding themes that have been accelerated as a result of the pandemic; AI is making us faster and smarter workers; people are opting out of traditional 9-to-5 jobs in favour of the gig economy; and new patterns for on-the-job training and continuous learning are altering how we expand our skill sets. Is putting leadership innovation and talent at the forefront of the agenda the best way to address this accelerated pace of change? To lead in this dynamic environment, marketers must embrace innovation, leverage emerging technologies, and prioritize customer-centricity. Let's explore the key areas to focus on for leading marketing in 2023 and beyond.

How the utilisation of large language models are enabling contextualisation to predictions, giving a better understanding of the differences between consumer groups.

A well-crafted brand strategy and a compelling value proposition are essential elements in the success of any business. A brand strategy shapes how a company wants to be perceived by its target audience, while a value proposition outlines the unique benefits and value a business offers to its customers. This roundtable discussion will delve into the significance of aligning brand strategy with the value proposition, exploring how this alignment can drive business growth, customer loyalty, and competitive advantage. In an ever-evolving business landscape, the alignment of brand strategy and value proposition is crucial for creating a unique identity, building customer loyalty, and achieving a competitive advantage. We will explore the interplay between brand strategy and value proposition, offering insights into how businesses effectively craft and communicate their brand identity while delivering compelling value to their customers. By aligning these two critical elements, companies can foster meaningful connections with their target audience, driving business growth and establishing a lasting impact in the market.

In today's marketing landscape, the importance of personalized advertising and tailored experiences cannot be overstated. Advertisements that directly align with a prospect's interests and preferences tend to outperform generic ads. Similarly, experiences that are tailored to an individual's known information are more likely to be appreciated by them. However, delivering personalized communications and experiences at scale requires the right technology, data infrastructure, and organizational approaches to developing atomized content. Join this roundtable as we discuss the significance of personalized marketing strategies and the role of engaging content in driving customer engagement and business growth.

Leveraging the power of data, social, and mobile in marketing can significantly enhance a company's marketing efforts and overall success. Each of these elements plays a crucial role in reaching and engaging with target audiences in today's digital landscape. With the global number of active social media users reaching a staggering 4.26 billion in 2021, spending an average of 2 hours and 27 minutes daily on social media, the demand for AI solutions that understand customer preferences is rapidly increasing. The AI market in social media is projected to reach a value of $3,714.89 million by 2026, exhibiting a compound annual growth rate (CAGR) of 28.77%, according to Statista.

Explore the ultimate disruptive marketing strategy for a disruptive era in this interactive session – how to respond to the pressing environmental and social challenges we face while making your brand's reputation, valuation, and employees flourish. It's the ultimate win for your profit, people and our planet!

Discover how to:

• effectively tell your brand's sustainability story
• accelerate sales of more sustainable products
• make your brand relevant and valuable, without fear of greenwashing

Dive into compelling examples of business cases that showcase the transformative impact of sustainable marketing on the bottom line, driving a more sustainable and prosperous future for all.

The ever-evolving business landscape Marketing Leaders need to adapt to the new digital-first world. This keynote will explore the role of integrated platforms in shaping an agile, memorable brand experience that resonates both within and outside your organization. Learn how to leverage scalable and user-friendly digital tools to deliver focused and effective messaging as well as optimize your brand communications for a future that is already here.

Marketing leaders are expected to impact their organization’s growth strategy to achieve sustainable and profitable growth, yet one of the biggest challenges marketers face today is to “break through” the digital noise to deliver data-driven and proven engagement strategies. Video can play a pivotal role. For example:

• Video starts the journey as it is the number one engagement mechanism for anonymous visitors (PathFactory 2023 Study– the rise of the anonymous buyer)
• Video converts buyers, with 95% of buyers reporting video played an important role in moving forward with a purchase (2022 Brightcove B2B Study)

Today, we have an opportunity: we can elevate video's role and leverage video's full potential as we plan and execute our campaigns and programs. Join us to learn some of the ways you can accelerate your goals by systematically integrating video content and leveraging video analytics in your engagement strategies.