Talking Content Strategy with IKEA:
The Future is Immersive

Podcast - Marketing

30th November 2022

Ensuring your customers experience a consistent and frictionless journey requires an omnichannel, “phygital” experience—one that connects them online and in-store. Bridging that gap between the digital and physical world is no longer a trend, but a key and necessary strategy in this new era of technology. So, GDS Group Presenter Sarah Tijou speaks with Bryn Rees, the Director of Digital Content Strategy at IKEA about mixed-realities, knowledge-powered adaptive content, and everyone’s favourite – omnichannel. Let us know what you think in the comments or email podcast@gdsgroup.com.

Discussion points

What exciting new trends and technologies are you seeing/hearing about?
What is IKEA working on that’s exciting you?
What have you seen elsewhere? Are there companies out there really inspiring you?

Get in touch

Connect with Sarah Tijou
Connect with Bryn Rees
Or email podcast@gdsgroup.com

Resources mentioned in this episode

GDS Group – Meet the Boss roundtables
GDS Group – Summits

If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Virtual Executive Events & Summits | GDS Group

Ikea’s new virtual design tool deletes your furniture and replaces it with Ikea’s.

Stay in the loop

30th November 2022

Back to insights

Trending content

Unlock your revenue powerhouse: Sales and marketing alignment

Dive deep into the findings of our newest infographic, where we unravel valuable insights derived from our RevGen and CMO Digital Summits.

How to accelerate ROI through events

Unlock the power of event marketing, learn how to accelerate your ROI through events, tailored content, deep connections and explore success stories.

Verena Fiebelmann

Navigating the marketing landscape in 2023 and beyond: AI, personalisation, and community-centric strategies

The marketing world is a dynamic, ever-evolving landscape. Staying ahead of the curve is essential for success. Let’s take a deep dive into some of th

Stephanie Garey

Related content

View all

Unlock your revenue powerhouse: Sales and marketing alignment

Dive deep into the findings of our newest infographic, where we unravel valuable insights derived from our RevGen and CMO Digital Summits.

How to accelerate ROI through events

Unlock the power of event marketing, learn how to accelerate your ROI through events, tailored content, deep connections and explore success stories.

Verena Fiebelmann

Navigating the marketing landscape in 2023 and beyond: AI, personalisation, and community-centric strategies

The marketing world is a dynamic, ever-evolving landscape. Staying ahead of the curve is essential for success. Let’s take a deep dive into some of th

Stephanie Garey

How to choose the right B2B event experience to drive pipeline

We help you to unpick which event experience is right for you based on your objectives and desired outcomes.

Mastering pipeline marketing: A comprehensive guide

A comprehensive guide to mastering pipeline marketing. From sales and marketing alignment through to attribution modeling.

Dollars & scents: What is sensory marketing?

With so many customers set to jump in the car to visit your stores, how do you give them a reason to keep coming back?

Demystifying the CMO Digital Summit: Unpacking the insights

Discover the promising future of senior marketing executives! Explore our latest blog highlighting data from the GDS CMO Digital Summit, revealing inc

Verena Fiebelmann

Elon Musk’s Twitter changes to X: What marketers can learn from the app’s radical rebrand

Twitter has rebranded to X following Elon Musk’s takeover – but not everyone is a fan.

Get proactive with social commerce:Is it transformational or just a craze?

Social commerce is rapidly rising, but what is the business value, how can you capitalize on this opportunity and what are the challenges to consider?