Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.

Return on eXpertise

Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

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Filter insights

Marketing

Article

How to Drive Lead Generation in a Digital-First World

What is digital lead investing and why is it important to know the digital lead meaning and definition for your business?

Ellen Fearnley

Marketing

Article

Emotional Branding

What is emotional branding and how can having an emotional branding strategy elevate your marketing strategy?

Ellen Fearnley

Article

The Power of Video:How to Combat Burnout, Isolation and Anxiety in a Remote Working World

In today’s world, working remotely is no longer an exception. It’s the norm. Therefore, video is critical for how you communicate, and stay connected.

Alex Wood

Article

Summer Lulling:Six Ways to Keep Your Team Motivated All Summer

How to prevent your team’s motivation to melt away in the summer months…

Stephanie Garey

Article

How to Navigate the Financial Barriers to Rapid International Growth

Setting up local entities and subsidiaries while abiding by correlating regulations can be difficult. Establish FinOps efficiency while expanding.

Balve Bains

Energy

Podcast

Greenwashing:A dangerous distraction

Strategy for Breakfast: Greenwashing is a phrase we’re hearing more and more, but what exactly does it mean?

19 minute

Marketing

Article

The Value of a Multi-tasking Store Associate

Recognizing the power of an OMNI strategy

Kristina Cartwright

Article

Data as a Product

Why shifting your thinking to data as a product, can not only help utilise your data better but help with your data strategy within company culture?

Ellen Fearnley

Marketing

Article

Corporate Social Responsibility Marketing

Why doing good can improve the way people view your brand

Michelle Brown

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Who is GDS Group?

We are a global B2B solution provider, specializing in helping businesses connect with their desired audiences to drive higher return on expectations for pipeline growth and transformation.

With 30 years of expertise, we’ve become our clients’ pipeline partner, providing real-life, real-time insights through innovative virtual and face-to-face environments.

Leading brands trust us to deliver pioneering immersive experiences, unparalleled access to industry thought leadership and unique creative content and production services to help solve challenges and accelerate their projects.

What type of event experiences does GDS provide?

GDS Group delivers pioneering immersive experiences, such as Digital Summits, Digital Showcases, Digital Roundtables, and In-person Experiences.