Roundtable

AI-DRIVEN SHIFTS IN BUYER BEHAVIOR & DISCOVERY

September 16, 2026 11:30 am - 1:00 pm EST
Data-driven.
People first.
Executive Engagement.

94% of B2B executives make their buying decisions in AI Chat before ever visiting a vendor website. 60% of consumers say AI gives clearer, more helpful answers than search engines, while only 6% think AI is worse. 51% have used AI for financial advice Are your teams prepared to get your brand onto the AI shortlist?

The rules of differentiation have fundamentally rewritten themselves. Today, shortlists are built inside AI Chat interfaces such as ChatGPT, Perplexity, and Google AIO long before a buyer visits a website.

When prospects enter unbranded category queries to evaluate solutions, your brand is either surfaced as the citable authority, or you are completely locked out of the deal. Meanwhile, standard content volume strategies have created a sea of commoditized narrative convergence—making every competitor sound identical to AI scrapers.

Join us for an exclusive, peer-to-peer executive roundtable designed for brands ready to close the AI Search authority gap. In this working session, we will bypass the "more content" trap and map out a practical model to ensure your brand's unique IP is recognized, synthesized, and cited as the dominant authority across the AI interfaces dictating purchasing in your category.

Apply to attend

Speakers &
Featured Attendees

Dan Baptiste

EVP
Dan Baptiste is a purpose-driven leader with over two decades of marketing strategy experience. He excels in find out more

About Skyword Inc.

Skyword helps brands accelerate category leadership and drive sales through audience-first content marketing. As the trusted partner for top brands, we design, manage, and grow content ecosystems that enhance brand storytelling and deliver exceptional results. Our blend of cutting-edge technology, premium creative talent, and deep in-house expertise ensures our clients stand out in a crowded market while effectively utilizing GenAI to meet their content goals.

Why Attend

Closed door, tailored conversations to benchmark, share and get better equipped to solve complex transformation projects.

Experience shared learning

Meet industry leading like-minded executives tackling similar initiatives.

Benchmark with your industry peers

Discover and network to gain expertise and experience on how to best act and succeed.

Accelerate your projects

Accelerate in-depth face time with the world's leading tech companies pushing the boundaries to solve your challenges.

"Very engaging on the right topics and with the right people, I very much look forward to (attending more) in the future"
Alex Boehme, CTO, H&M Group
"Since the session I did have several of the attendees reach out to me. We were able to grow our networks, connect together, share experiences, and I look forward to continuing those dialogs into the future"
Jeffrey Johnson, Vice President, Chief Information Security Officer and Chief Security Officer, Siemens Health Affairs for North America
"A great mixture of good topics, great technology, very engaging and having some leading experts in the field being there"
Dr Brian Letort, Fellow & Chief Enterprise Architect, Northrop Grumman
"It's not a business of selling, it's a business of sharing. And so GDS helps create the environment to share with trust."
David Kidder, CEO & Co-Founder, Bionic
"The roundtables were really valuable sessions."
Mike Welna, Senior Information Security Director, Boys Town
"I made quite a few contacts that will be beneficial to me."
Margaret Bond, Director of Cyber Security, Numotion
"This is not your typical zoom. This is a lot more innovative. The look and feel is far more advanced than what I've seen before. "
Marty Sprinzen, Founder & CEO, Vantiq

Digital event benefits

Solve key challenges and ensure relevant discussions connect with outcomes efficiently and at pace.

Meet

Access to industry leading like-minded executives tackling similar initiatives

Discover

Collaborate and network to gain expertise and experience on how to best act and succeed

Accelerate

In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges

Apply to attend

Thank you for your interest. One of the team will be in touch soon.