Communities and Account-Based Marketing
Focus, relevance, permission to engage
ABM campaigns that deliver. Communities built just for you. The perfect platform for your stories. In-depth market and audience insight.
Our communities are designed for leaders navigating complexity and making decisions that shape what comes next. Leaders from your target accounts.
Bringing together senior executives, technologists, and practitioners, these communities create trusted spaces for open, experience-led dialogue on the strategic, technical, and organizational challenges shaping modern leadership.
Local clusters, regional networks,
global communities
Through curated peer exchange, facilitated discussions, and insight informed by deep intelligence, our communities enable members to learn from one another, challenge assumptions, and explore emerging ideas with confidence. The emphasis is on relevance, credibility, and progress – connecting leaders who face similar questions, even if they come from different industries.
Result:
Clear ABM ROI
The result is an ecosystem where insight is shared generously, relationships are built over time, and your audience is better equipped to translate ambition into sustained, measurable impact
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FAQs
ABM (Account-Based Marketing) and community events are targeted engagement programmes designed to connect technology partners with specific accounts and senior decision-makers. By combining curated experiences with ongoing community interaction, these events enable deeper, more relevant conversations with the audiences that matter most.
GDS events use first-party data and ongoing conversations with enterprise leaders to identify and engage high-value accounts. By bringing together decision-makers facing similar challenges, these events create highly relevant interactions that align with your strategic priorities and target audience.
A community of senior decision-makers creates a trusted environment for ongoing dialogue, insight sharing, and relationship building. Rather than one-off interactions, communities enable continuous engagement—helping partners stay relevant, build credibility, and maintain visibility with key stakeholders over time.
By combining targeted audience acquisition with sustained engagement, ABM and community events help partners build stronger relationships with key accounts. Through curated discussions, shared insights, and repeated touchpoints, these programmes move beyond initial engagement—helping to accelerate conversations and generate qualified pipeline.