Secure differently: How do we build trust in our products

Across industries, billions of dollars are being invested in infrastructure, models, and platforms to support the shift to Agentic AI.

82% of ISVs are “actively exploring” the integration of AI agents into their products.

Yet the real challenge facing software companies is not just adopting new technology. It is adapting organisations, products, and business models quickly enough to keep pace.

Security becomes more complicated as autonomous systems acquire the ability to initiate actions within enterprise environments. 24% of European ISVs have had to delay or pause product launches due to concerns around AI security or privacy.

And there is a trust problem. According to a recent survey of 30,000 Europeans, the core challenges of “deepfakes, misinformation, data privacy concerns, and inaccurate results remain key concerns.”

What have you done that works? What have your peers done that might work for you? Who is doing what to build trustworthy and secure AI most effectively?

Let’s find out.

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from global data centers. Millions of customers, including the fastest-growing startups, largest enterprises, and leading government agencies, leverage AWS to reduce costs, enhance agility, and accelerate innovation. Since 2006, we've transformed industries and lives by working backwards from our customers' needs to provide tailored cloud infrastructure solutions.