Customer journeys are no longer confined to search engines, social platforms, and websites. AI assistants and large language models now shape discovery, consideration, and purchase decisions, often before a brand knows an interaction has taken place. As generative AI becomes embedded across devices and platforms, brands must optimize not only for traditional channels, but for how they are summarized, recommended, and interpreted by machines, or risk losing visibility and narrative control at critical moments.

To compete in this new environment, CMOs must treat AI as an active participant in the customer journey. This means strengthening data consistency, amplifying trusted digital signals, and ensuring brand narratives are clear, credible, and machine readable across the ecosystem. By proactively shaping the signals AI models learn from, organizations can improve how they are surfaced and positioned in AI mediated experiences.

Join Sprinklr and a select group of your peers in this digital roundtable as we explore how AI is redefining customer influence, learn practical strategies to optimize brand presence for both human and machine audiences, and gain clarity on how to protect visibility, trust, and performance in an AI driven landscape.