Watch Case study

Twilio is a customer engagement platform used by hundreds of thousands of businesses and more than 10 million developers worldwide to build unique, personalized experiences for their customers. Twilio is most known for democratizing channels like voice, text, chat, video and email through APIs, making it easy for every organization to build meaningful interactions with their customers on the channels that they prefer.

Twilio has worked with GDS since 2017, first partnering on the CMO Summit. They have since expanded the suite of experiences that they take advantage of, exploring Digital Roundtables, Digital Showcases and In-person Experiences.

Situation  

Twilio was looking for services that could grow with them and remain flexible. In addition, Twilio was looking to increase their brand awareness, access c-suite decision makers and most importantly, drive lead and pipeline generation.

Challenge  

They already hosted their own events, the challenge lay in creating opportunities outside of these events for their sales team to take advantage of. Twilio sought a partner that could develop pipeline to address specific target audiences and enable access to C-suite decision-makers.

Result  

• $11+ million in attributed pipeline so far
• $2.5 million from one Digital Summit alone
• $500,000 from one Digital Roundtable
• Strong trust built between the sales and marketing team, delivering quality hot leads to convert
• Engagement from Fortune 500 brands

To uncover how you could achieve similar pipeline figures, contact us today.