Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.

Return on eXpertise

Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

Return on eXpertise

Filter insights

Marketing

Podcast

The marketplace revolution: Why brands must embrace multiple online platforms

GDS Group spoke with Jorrit Steinz, the CEO and founder of Channel Engine, who gave us his insight into the marketplace revolution.

16 minutes

Marketing

Article

Put your money where your mollusk is: How SpongeBob SquarePants is cleaning up ocean plastic

Learn how Paramount and SpongeBob SquarePants are leading the charge in a successful campaign to tackle ocean plastic and promote sustainability.

Merkle builds pipeline using Roundtables and In-person events, resulting in conversion

Marketing

Article

From pixels to peak performance:How Paramount Global are using AI/ML to drive value from content

Learnings from David Katz, SVP & GM at CBS Media Ventures Digital, Paramount Global

Top 3 Priorities for CMOs in 2023

Discover the driving forces behind today's CMOs' top priorities and gain valuable insights into the exciting evolution of that role.

Top Challenges Facing Senior Marketing Executives – Part 2

Gain valuable insights into the top pain points experienced by senior marketing executives and make more informed decisions in 2023 and beyond.

Conversation with a CMO

19 minutes

Marketing

Article

Top Challenges Facing Senior Marketing Executives – Part 1

Discover the top concerns and pain points, as well as regional differences and unique insights from our latest research of senior marketing executives

The Shift in Marketing Focus

Discover how budgets have fluctuated and where marketing executives are allocating more spend according to 645 senior marketing leaders we surveyed.

5 minute read

Sapphire Smith

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Who is GDS Group?

We are a global B2B solution provider, specializing in helping businesses connect with their desired audiences to drive higher return on expectations for pipeline growth and transformation.

With 30 years of expertise, we’ve become our clients’ pipeline partner, providing real-life, real-time insights through innovative virtual and face-to-face environments.

Leading brands trust us to deliver pioneering immersive experiences, unparalleled access to industry thought leadership and unique creative content and production services to help solve challenges and accelerate their projects.

What type of event experiences does GDS provide?

GDS Group delivers pioneering immersive experiences, such as Digital Summits, Digital Showcases, Digital Roundtables, and In-person Experiences.