Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.

Return on eXpertise

Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

Return on eXpertise

Filter insights

Marketing

Article

Future of Content:5 Things We Can Learn From NASA

Read about the 5 content lessons we can learn from NASA to meet the needs of the customer and add value to their experience.

Sarah Tijou

Marketing

Podcast

Link In or Lose Out:How to do LinkedIn Right with Lea Turner

15 minutes

Marketing

Article

Black History Month:4 Lessons in Brand Leadership

Learnings from Denise Bennett, Vice President of Brand Strategy & the Idea Lab at iHeart Media

Julia Belle

Marketing

Article

Best Marketing Strategies For 2023

Read about the best marketing strategies for 2023 and the necessary changes to make sure you’re keeping up with marketplace forces and consumer needs.

Michelle Brown

Marketing

Article

How to Build a First-Party Data Strategy

Learn about the importance of having a first-party data strategy and how it presents a great opportunity for brands to know their customers.

Jade Gamlin

Marketing

Article

The Omnichannel Experience:Four Favorites Leading the Way

Bridging that gap between the digital and physical world is no longer a trend, but a key and necessary strategy in this new era of technology.

Sarah Tijou

Marketing

Podcast

Talking Content Strategy with IKEA:The Future is Immersive

Ensuring your customers experience a consistent and frictionless journey requires an omnichannel, “phygital” experience—one that connects them online

18 minute

Marketing

Article

The demise of the third-party cookie

Marketing

Podcast

Advice from VICE:How to harness your brand’s power

Strategy for Breakfast: Now more than ever, the ability to move from insight to foresight is the key technology in a brand’s arsenal...

19 minute

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Who is GDS Group?

We are a global B2B solution provider, specializing in helping businesses connect with their desired audiences to drive higher return on expectations for pipeline growth and transformation.

With 30 years of expertise, we’ve become our clients’ pipeline partner, providing real-life, real-time insights through innovative virtual and face-to-face environments.

Leading brands trust us to deliver pioneering immersive experiences, unparalleled access to industry thought leadership and unique creative content and production services to help solve challenges and accelerate their projects.

What type of event experiences does GDS provide?

GDS Group delivers pioneering immersive experiences, such as Digital Summits, Digital Showcases, Digital Roundtables, and In-person Experiences.