Rapid is the world’s largest API hub used by over 3 million developers to find, test, and connect to thousands of APIs. The Rapid API Enterprise Hub provides a customizable API hub where development teams can leverage RapidAPI studio to discover and collaborate on hundreds of APIs.
Situation
Rapid sought a new channel to position themselves as a thought leader and ultimately drive revenue for its Enterprise Hub. The Enterprise Hub was formed following a successful adoption of Rapid’s B2C offering, the Rapid API Marketplace. Rapid approached GDS to reach a new B2B audience, access senior decision makers and grow market share.
Challenge
Sourcing and accessing senior executives at large enterprises with the need for an API solution.
Solution
8 Digital Roundtables held in partnership with GDS.
Using the specialist GDS acquisition team, a total of 43 senior executives sat on these roundtables. Each executive underwent a strict qualification process to ensure that they held decision making power, budgetary control and had projects that required Rapid’s solution.
Result
An 80-90% conversion rate to follow-up meetings was achieved, forming pipeline opportunities.
To uncover how you could achieve similar pipeline figures, register your interest today.
