Experience type: 2x Digital Summits

Company size (employee headcount): 51-200

Industry: Software Development

Outcomes

• Market share – Net new logo acquisition.
• Brand value – Increased brand awareness and stayed front of mind.
• Trusted advisor – Positioned their organization as a ‘trusted advisor’.
• Elevate conversations – Reached senior decision makers.

About the company

SundaySky is a video platform that enables users to easily create, personalize, distribute and, optimize video at scale. Through a modular architecture, where content can be updated and managed easily, SundaySky has empowered organizations of all shapes and sizes to utilize the power of video for customer experience and employee engagement.

Situation

In 2022, SundaySky completed an investment transaction and were looking to enter their next phase of growth. SundaySky were focused on seeking a new way to generate net new pipeline, as well as aiming to elevate their brand awareness and showcase their thought leadership.

Challenge

Accessing senior decision makers in new markets to accelerate pipeline generation and increase their brand awareness.

Solution

Through partnering with GDS and participating in two CMO Digital Summits, SundaySky gained access to senior executives and decision makers which they may not get access to otherwise. Through understanding their active projects, which were aligned to their solutions, they had quality conversations which allowed them to easily set-up follow-up meetings and actions. This helped develop new client relationships, shorten their sales cycle, and ignite their sales teams to deliver significant closed business.

Result

The first GDS Digital Summit that SundaySky participated in led to 15x follow-up meetings and over $500,000 attributable pipeline. They are now looking to continue investing in the GDS Summits, both digital and physical summits to drive more pipeline.

Looking to achieve similar pipeline figures? Register your interest today.