Company size (employee headcount): 250-999

Industry: Fintech

Outcomes

• Brand value – Increasing brand awareness and staying front of mind  
• Profitable growth – Seeking to accelerate their sales pipeline beyond lead generation
• Market share – Winning market share through new logo aquisition

About the company  

Payhawk is a spend management platform for businesses in the US and Europe.

Situation  

Payhawk were seeking to create engaging content that didn’t focus on lead generation but on demand generation. They sought to create content that was shareable and interesting, driving prospects to their service offering.

Challenge  

Having the resources to produce quality content in house and with a quick turnaround.

Result  

• Filmed a client advocacy video and thought leadership panel discussion in the GDS studios, using the video production team, green screen and set designers to create a fun environment to host the content
• All footage edited and presented as a completed asset, ready to share